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Selling cars online is not hard. The internet is oversaturated with sketchy sites and questionable people. One corner of the automotive internet stands out…It is called Bring a Trailer. ( bringatrailer.com ). If you are not familiar with this site, take a minute to take a look.
Bring a Trailer launched in 2007 as a small site showing cars for sale on the internet. In 2014 they began featuring their own auctions. Since then, it has become the largest and most respected auction for cars. It is my preferred platform when buying and selling cars for myself, and others.
When your car is listed on Bring a Trailer there are 3 factors that bring the highest number of views and bids.
1. High quality photography. I will take 200-300 images of your car, including the interior, exterior, engine bay and underside as well. Good photography showing all aspects of the car, including the shiniest parts and flaws will help build confidence that we have honestly represented your car. I will also take professional quality, in-car driving videos, as well as footage from the outside.
2. Interactive Representation. On Bring a Trailer there is an extensive comment section where interested parties can comment on your car and ask questions of the seller. Usually, each car s auction has input from people that have extensive knowledge of that particular model. As the auction unfolds over 7 days anyone interested in your car will not only read what we have to say…but will be backed up by others who know about your car as well. I will represent you and your car with frequent comments throughout the auction addressing questions and comments from others. Typically, there will be between 30-100 comments.
3. Honesty and Transparency. Each auction unfolds over a 7-day period. Confidence in your car, and more importantly, the seller will bring the highest bids and ultimate selling price. A good auction will usually have 3,000-8,000 views and sometimes 1,000+ active watchers. Frequent sellers on Bring a Trailer develop reputations sellers. My past auctions on this site have earned me a strong reputation as a credible and trustworthy seller who is honest and transparent. Interested bidders are bidding on the seller as much as the car.